Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times?
Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules.
From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen.
Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies.
Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.
The Innovation Guide for Business Leaders, Border Crossers and Game Changers. Ideas are the new currency of success. Seismic shifts are transforming your markets - often invisible, but with immerse implications. New technologies, economics and culture have transformed people's expectations and dreams. Survival and success require you to explore places no business has gone before, to be more curious and creative - to see things differently, and think different things.
From rockstars to graffiti artists, scientists to entrepreneurs - Leonardo da Vinci and Alberto Alessi, Donna Karan and Burt Rutan, John Maeda and Shigeru Miyamoto -Creative Genius inspires you to think bigger in today's complex world, and to 'stay crazy' in practical and profitable ways.
Start with the impossible, then work out how to make it possible.
Welcome to the Genius Lab, where inspiration meets perspiration, with practical tools to find the best opportunities, connect insight with ideas and ensure the best solutions have the most impact. Learn from the strategies and processes of today's most innovative companies. From life in the Googleplex, to the creative rigour of Apple and Virgin Galactic, Samsung and Threadless, IDEO and Wieden+Kennedy - fusing deep insight with commercial discipline to ensure that innovation delivers profitable growth.
Be bold, be brave, be brilliant
Genius = intelligent + imagination = extraordinary results
