Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more.

Provides an overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. This title focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies.