Kevin Lund is an award-winning content-marketing pioneer and internationally lauded lecturer. As the founder of T3 Custom, he has deep expertise building out digital marketing strategies and print content across various platforms, such as web/mobile/tablet sites, social media campaigns, magazines, newsletters, and live events. For nearly 18 years, category leaders like TD Ameritrade, HSBC, Forbes, Nasdaq, and BlackRock have relied on Kevin to develop content-marketing solutions that bridge marketing needs with today's rich information needs. Delivering B2B, B2C, B2B2C, and institutional strategies, he is passionate about helping firms use branded conversation to tell their stories and drive behavior differently. Based in Seattle, Washington, Kevin consults with and has written for the Content Marketing Institute.