Wedding clothes are not only distinctive forms of dress, but are also steeped in years of cultural tradition. This book, drawing on case studies from around the world, considers how wedding attire is both a statement of tradition and a vehicle for challenging social norms.
Although the Victorian white wedding dominates western bridal dress and large portions of former colonial empires, marriage rituals vary significantly throughout the world. The Japanese, for instance, combine both traditional ceremonies with receptions utilizing western approaches to dress. In the Andes the bride will personally create a multi-layered dress to showcase her weaving skills. Berber brides in Morocco wear binding clothing that covers their faces, a notable contrast to Canadian prairie-province brides whose stylized gowns individualize and enhance body shape. This engaging book examines the evolution and ritual functions of wedding attire within the context of particular cultures. It raises questions as to the relationship between contemporary wedding attire and traditional values. It discusses the changes international migrations have had upon the wedding dress of several ethnic groups. It provides insights into numerous societal relationships to weddings, such as the ban on bridal-produced embroidery in dowries in India, the challenges individual values have to larger societal ones in themed weddings, and the relationship between the return to pre-western attire and identity politics. Exploring these issues, the authors provide unusual insights into the centrality of dress in shaping individual identity as well as its importance in reflecting cultural values and ideals.
In spite of their intellectual approach, the authors avoid academic jargon and foreign words that are not directly related to dress, making the topic available to a wide reading audience.