The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private sector create jobs and, consequently, make their countries more prosperous.

The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private sector create jobs and, consequently, make their countries more prosperous. The competitiveness race is not unlike a cycling race. If you want to ride fast, you need three things: a good bike, to be in good shape, and a smooth and fast road. In a collaborative model, you might say the business is the bicycle, the business leader is the cyclist, and the road is the government and the external environment. The responsibility of a government is to design and build the best possible road. It turns out that when the road is good, good cyclists suddenly appear and want to race on it. In this book, competition and macroeconomics expert, Arturo Bris, provides the analysis of country competitive performance based on 30 years advising countries on this topic. The typical mistakes that countries make are revealed and the pillars necessary in building a competitive economy: economic performance as a necessary condition for prosperity; government efficiency, so the public sector can create the conditions for a productive economy; business efficiency, so companies can create jobs; and infrastructure, both tangible and intangible, so businesses and individuals can operate efficiently. With contemporary case studies throughout, the book provides an illuminating read for politicians, business leaders and students of macroeconomics.

"Enormously ambitious, wide-ranging and filled with insights. A marvellous and impressive book that makes you re-think how and why businesses thrive (and fail)."Peter Frankopan, Professor of Global History at Oxford University, author of The Silk Roads "There is no silver bullet for competitiveness. Many books promise quick fixes, but the wisdom in this new book by Arturo Bris is taking an ecosystem approach. This is the holistic roadmap emerging markets need to catch the next waves of productivity and globalization."Dr. Parag Khanna, managing partner of FutureMap and author of Connectography "This book by Arturo Bris, brings together the insights of the IMD World Competitiveness Centre over thirty years, as well as his personal travel and research in the last six years in Asia, the Middle East, Europe and Latin America, to understand why corporations achieve success and perform the way they do. Bris covers a broad terrain, highlighting not just corporate strategies but largersocietal inputs such as education and government strategies which are crucial to competitiveness. A useful comparative blueprint for corporations and countries who wish to achieve the same success as the best in the world."Chan Heng Chee, Ambassador-at Large and Chair of the Lee Kuan Yew Centre for Innovative Cities, Singapore University of Technology and Design. "Arturo Bris is the superstar of country competitiveness. Over the years we have enjoyed his annual reports and rankings on the competitiveness of nations around the globe. In this seminal book he shows us why it matters for business. A warm recommendation to anyone interested in decision-making beyond the state and survival strategies of companies."Alexander Stubb, Professor and Director at the European University Institute, Former Prime Minister of Finland ?