Lorraine Marchand lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. In her inspiring and enjoyable book filled with case studies, personal stories and insightful anecdotes, Lorraine Marchand demystifies the term `innovation' and provides practical steps to stimulate creativity and new product development productivity within organizations. The Innovation Mindset, provides a framework and tools to foster creativity for seasoned executives and first-time entrepreneurs alike.