The first persons - CEOs or vice presidents of companies - do not have time to analyze unnecessary information and unravel florid reasoning. Their working day is scheduled to the minute. Unfortunately, only very few of us are able to express their thoughts in the way that the first persons require - briefly, clearly, "without water". But the success of your project or even your career may depend on the ability to correctly build the logic of your proposal or structure the report. After reading this book, you will learn about what are the features of the first persons. Learn to correctly formulate the purpose of your appeal "to the top." You will be able to create the structure of the document and write text that works towards this goal. You will learn how to write concisely. And be surprised at how often your reports and proposals will meet with understanding and agreement.