After Adam and Eve ate from the Tree of Life, God asked them: "Ayekha?""Where are you?"

After Moses fled the suffering of the Israelites to Midian, God asked him "Ayekha?"

After the Hamas massacre on October 7th, with the explosion of antisemitism in the West, the author asks the world: "Ayekha?"

This book is part memoir, part historical documentation about the author's experience with Israel advocacy, part educational essays and part reflections. The first part of the book, the author shares his experience about trying to warn the deans of the University of British Columbia (UBC) Faculty of Medicine about the dangers of anti-Zionist antisemitism that was unleashed by students and professors. This ends with his public resignation after UBC failed to acknowledge these issues or that antisemitism existed there. He later met with public figures including the premier of his province, his member of parliament and testified before the Parliamentary Standing Committee on Justice in Ottawa, warning about the dangers that delegitimization, demonization and use of double standards against Israel and diaspora Zionist Jewry poses to society as a whole.

The second part of the book includes educational essays meant to fill gaps in people's knowledge and understanding of Zionism, the Arab-Israeli conflict, Palestinian nationalism and the ideologies that continue to fuel the conflict. He also answers questions about who the Jews are, what they believe, common antisemitic tropes and the problems posed by anti-Zionist Jews.

The third part of the book, "The Seven-Front Diaspora War," addresses the question: "Can the whole world be wrong?" It outlines the systemic anti-Israel and often antisemitic biases in the Academy, the UN, NGOs, Healthcare, the Clergy, Mainstream Media and Publishing.

In the final part of the book, the author shares his experiences from a medical mission to Israel in March 2024, months after the massacre, as well as reflections about being Jewish and about the future.