Unless First We Dream tells the remarkable story of a dream that grew into an iconic symbol of American unity and pride-the creation of the Great American Flag. Written by Len Silverfine, a former 'Mad Man' of the 1960s advertising world, this book takes readers on a journey spanning nearly five decades of ambition, passion, and persistence. Silverfine's project, born out of the turbulent post-Vietnam and post-Watergate eras, sought to bring together Americans from all walks of life through the creation of a flag so massive it would capture the nation's imagination.

The narrative unfolds with an ambitious vision for the bicentennial celebration of the United States in 1976-a vision to build and display the largest American flag ever made, as a symbol of national unity. Silverfine's detailed recounting of the challenges, failures, and eventual triumphs of the project weaves together elements of history, politics, and the sheer determination of ordinary citizens to create something extraordinary. From negotiating with New York City officials to enlisting the help of engineers and textile manufacturers, Silverfine's tale is as much about logistics and engineering as it is about patriotism and the power of community.

In the face of setbacks, including the dramatic tearing of the flag during its initial unveiling on the Verrazano-Narrows Bridge, Silverfine persisted, gathering support from corporate giants like Revlon and individual volunteers alike. The book highlights the resilience of the American spirit, symbolized in the rebirth of the Great Flag and its continued place in American history. Unless First We Dream is an inspiring testament to the belief that great things can be achieved when people dare to dream and work together for a common cause.