Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide.
Ben Verinder is founder and managing director of Chalkstream, a reputation research and management agency. He is a founder member of the CIPR AI in PR panel and the creator of the first AI and Reputation Leadership course. Stephen Waddington is a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School. Based in London, UK, he was previously the President of the CIPR and Managing Director at Metia Group. Stephen is a Chartered PR Practitioner, an Honorary Fellow of the CIPR and a Fellow of the PRCA.
