Go To Market Like You Mean It: The Tactical Field Guide for Scaling SaaS Revenue is the first book in the Go To Market Like You Mean It™ Series-a practical operating system for B2B growth.

This volume is the tactical field guide for SaaS founders and operators who need a revenue system that actually works. Most startups don't fail because of their product-they fail because they never build a repeatable go-to-market engine.

This isn't theory. It's a step-by-step playbook developed by the team at Mir Meridian, veteran operators who've built and scaled GTM systems from zero to $100M+. Whether you're stuck at $10M ARR or chasing your next milestone, this book shows you how to get there with clarity and control.

Inside, you'll learn how to:

• Build a 30-day RevOps backbone to expose weak points in your funnel
• Develop ICPs based on real buying behavior, not assumptions
• Create messaging systems that scale beyond the founder
• Hire and manage sales teams with scorecards and weekly rhythms
• Run founder-led or founder-light sales motions with confidence

Each chapter delivers actionable frameworks, operator commentary, and ready-to-use templates built for startup environments, not enterprise stories or GTM past.

If you're ready to stop guessing and start building a revenue machine with intent, this book is your starting point, and the foundation for the entire Go To Market Like You Mean It™ Series.