WENDY WALKER has spent more than 25 years leading brands and teams across industries and continents. She believes leadership is less about titles and more about the impact we leave behind, and has become a respected voice in B2B marketing and modern leadership across the Asia-Pacific.She is the award-winning author of Between Flights, her first published collection, and a global marketing leader known for connecting creativity with commercial impact. In The B2B Reset, Wendy turns her focus to the discipline of B2B marketing, offering a practical, human and jargon-free guide for marketers looking to navigate the modern realities of brand, demand, creativity, trust and enterprise buying with greater clarity and confidence.