Esra Kucukciftci is the Founder & CEO of Pricing Innovations, advising global technology enterprises and AI vendors on outcome-based monetization and value architecture. She has served as a strategic advisor to leading tech platforms and top-tier private equity portfolio companies, following roles at Amazon, Meta (Facebook), and SAS. Esra is a Lecturer at the University of Minnesota's Carlson School of Management, where she earned her MBA. She also holds a BS in Chemical Engineering from Bogaziçi University.